Insights
Generative Engine Optimization (GEO): What It Is, Why It Matters, and How to Get Started in 2025
Learn how to make ChatGPT, Gemini and other AI Engines recommend your brand, with Generative Engine Optimization (GEO) the next evolution of SEO in an AI-first world.
May 23, 2025
Ben Desjardins
GEO vs SEO: What’s the Difference in 2025?
Discover how Generative Engine Optimization compares to traditional SEO and why it’s the future of online visibility.
May 30, 2025
Ben Desjardins
LLMO for Local Businesses: What to Do When You're Not on Yelp
You don’t need Yelp to show up in AI-generated answers. Learn how local businesses can earn visibility in ChatGPT, Gemini, and Perplexity by answering real customer questions, using schema markup, and getting listed in the right places.
Jun 2, 2025
Ben Desjardins