The gap between planning and execution kills more small businesses than bad strategy ever will. You’ve got competitors booking appointments while you’re still debating which social platform deserves your attention. Remember this before you get started: scattered marketing across twelve channels won’t beat focused dominance in a single zip code. This guide gives you a quarter-by-quarter roadmap that turns your neighborhood into your strongest competitive advantage, using tactics that show measurable results in weeks without breaking the bank.

We’re skipping the theory. Every tactic below ties to trackable revenue, backed by 2025 benchmarks from businesses that actually measure cost per lead and lifetime value, and results we’ve measured with clients at Sure Shot Systems. You’ll learn what to build in-house, what to hand off, and which moves produce compounding returns versus one-time bumps. Most importantly, you’ll walk away with specific numbers to hit at each milestone and the tracking hygiene to prove ROI to yourself instead of guessing it.

TL;DR: Your 30/60/90 plan to win your zip code in 2026

You need immediate traction without burning through capital on experiments. This plan stacks quick wins that signal progress in the first thirty days, then layers automation and content that scale without eating your time. By day ninety, you’ll have a repeatable system that feeds itself and a clear read on which channels deserve more budget.

Every deliverable ties to calls, bookings, or foot traffic you can count. The benchmarks aren’t aspirational. They’re borrowed from service businesses that track CAC and CLV with the same discipline you’d expect from a SaaS startup.

Set your local baseline and pick a single zip to dominate first

Chasing five zip codes at once dilutes your review velocity, confuses your message, and makes it harder to isolate what’s working. Start with the one postal code that already sends you the most revenue or holds the highest average transaction value. When you own that map pack and your phone rings before lunch every day, you’ve earned the right to expand.

Three metrics matter more than vanity numbers. Review velocity tells Google your business is active and trusted right now, not six months ago. Map-pack rank determines whether searchers see you in the local three-pack or scroll past to page two. Cost per lead separates profitable channels from budget black holes. Track these weekly. Monthly reporting hides problems until they’ve already cost you a quarter’s worth of opportunities.

Measure your starting line (tracking hygiene)

Install Google Analytics 4 on every page. Tag your Google Business Profile links with UTM parameters so you know which clicks turn into calls. Set up call tracking that assigns a unique number to each campaign. These aren’t nice-to-haves. Without them, you’re flying blind and making budget decisions based on which channel feels busiest.

GA4 lives at analytics.google.com and takes twenty minutes to connect to your site. Your GMB dashboard at business.google.com lets you add booking links and UTM codes under the Info tab. Call tracking providers like CallRail or CallTrackingMetrics cost $30 to $50 monthly and swap your main number for dynamically generated ones tied to traffic sources. Set these up before you spend another dollar on ads. SureShot Systems can handle the full setup if you’d rather delegate the technical work and focus on strategy.

Define zip-specific goals and thresholds

Translate annual targets into weekly numbers you can track. If you need 200 new clients this year at a $1,500 average sale, that’s four new clients weekly. Work backward from your close rate. A 25% quote-to-close means sixteen quality leads per week. If your phone converts at 40%, you need forty inbound calls. Now you’ve got a number to hit every Monday morning.

Acceptable cost per acquisition depends on lifetime value. A $1,500 one-time service can bear a $300 CPA and still leave margin. A $400 monthly retainer with eighteen-month average tenure justifies a $1,200 acquisition cost. Write these thresholds down and kill any channel that consistently runs 20% over your limit for two weeks straight. Too many businesses track impressions and clicks when the only number that matters is cost per booked appointment compared to what that customer will spend over their lifetime.

Days 1-30: Lay the local foundation

The first month builds the infrastructure that every other tactic depends on. You’re fixing the leaks in your funnel, lighting up the signals Google uses to rank local businesses, and launching one paid channel that brings leads while organic efforts mature. Each task has a deadline. Miss it and your sixty-day wins get delayed.

Speed beats perfection here. A complete Google Business Profile published today outperforms a flawless one you’re still tweaking next month. Same for reviews. Ten authentic reviews this month move your ranking more than fifty polished testimonials you collect over six months.

Optimize your Google Business Profile for zip dominance

Log into business.google.com and fill every available field. Primary category should match your core service exactly. ‘HVAC Contractor’ beats ‘Home Services.’ Add up to nine secondary categories for cross-service visibility. List every service you offer with descriptions, because Google pulls these into search snippets. Upload twenty high-resolution photos: exterior, interior, team at work, before-and-after shots. Fresh images signal an active business.

Post weekly updates under the Posts tab. New offers, project completions, or seasonal tips all work. Each post needs a call-to-action button. Book, Call, or Learn More. Tag every link with UTM codes so you can track which posts drive conversions. Enable messaging so mobile searchers can text you directly. Answer every question in the Q&A section within 24 hours, and seed five common questions yourself if it’s empty.

Pro-tip: Add a booking link directly in your profile’s appointment URL field. Searchers who click ‘Book’ from your map listing land on your scheduler, not a contact form. That one change can lift conversions by double digits.

Launch a review engine to secure your first 20 recent reviews

Google weighs review recency heavily. Twenty reviews earned in thirty days beat fifty reviews spread over two years. Build a system that asks every satisfied customer within 48 hours of service completion, while the experience is fresh and emotion is high.

Send an SMS or email with a direct Google review link. No multi-step instructions. Keep the message warm and specific: “Hi Sarah, thanks for trusting us with your kitchen remodel. If you’re happy with how it turned out, would you share a quick review here?” Print QR codes on invoices and yard signs that scan straight to your review page. Train your team to hand customers a card at project wrap and say, “We’d love your feedback. Scan this when you have a minute.” You can even incentivize your team with a bonus for each review they collected.

Timing matters more than polish. A five-star review posted the same week as service completion signals to Google that you’re actively delivering value right now. Automate the ask with tools like Podium or BirdEye, or use a simple Zapier or Make workflow that triggers an email when you mark a job complete in your CRM.

Fix conversion bottlenecks on your top 3 money pages

Pull your three highest-traffic service pages in GA4. Look at bounce rate and average session duration. If visitors leave in under fifteen seconds, your page isn’t answering their question or the offer isn’t clear. Move your primary call-to-action above the fold (‘Get Your Free Estimate’ or ‘Book Your Appointment’) so mobile users see it without scrolling.

Add trust signals near the CTA: five-star reviews, years in business, licensing badges, or a simple ‘Insured & Bonded’ callout. Replace generic stock photos with pictures of your actual team and work. Run a quick A/B test changing only the headline or button color. Tools like Google Optimize or VWO let you split traffic and measure which version lifts conversions.

Page speed kills mobile bookings. Use PageSpeed Insights at developers.google.com/speed to find images that need compression or scripts slowing load time. A two-second improvement in mobile speed can add a 15% conversion bump. Every change ties to one outcome: more people picking up the phone or filling the form.

Spin up a 14-day direct-response offer and Local Services Ads

Craft an offer with a deadline. ‘Free Upgrade on Projects Booked by March 15’ or ‘$200 Off Your First Service This Month Only’ creates urgency that generic discounts never will. Make it specific, time-bound, and easy to claim. Post it on your Google Business Profile, homepage hero section, and paid ads.

Launch Google Local Services Ads through ads.google.com/localservices if your type of business is available in your area. You’ll verify your license and insurance, then set your weekly budget. Start with $300 to $500 depending on your cost per lead. LSAs show above traditional search ads and charge per qualified lead, not per click. Most service businesses see eight to twelve leads in the first two weeks at $25 to $60 per lead, depending on competition and vertical.

Quick win: HVAC, plumbing, and electrical contractors often see $35 to $50 cost per lead with LSAs in mid-competition markets. Legal and high-ticket home services can run $80 to $120 but close at higher values. Track every lead source in your CRM so you know exact cost per booked job, not just cost per form fill.

Days 31-60: Amplify and automate what’s working

You’ve spent a month building visibility and capturing leads. Now you multiply impact by automating follow-up, creating content that works while you’re not, and reinforcing authority through links and retargeting. The goal is to free up owner time while revenue compounds.

Automation doesn’t mean robotic. Done right, it feels like a helpful friend checking in at exactly the right moment. The trick is segmenting by behavior (new lead, quoted but didn’t book, past customer who hasn’t returned) and sending messages that match where they are in the decision journey.

Email automations that print money (welcome, quote follow-up, reactivation)

Three sequences drive the majority of email ROI. First, a welcome series for new subscribers: email one introduces your story and includes a customer win, email two answers the top objection you hear on sales calls, email three delivers a limited-time booking incentive. Send these one to two days apart.

Second, quote follow-up for leads who requested a proposal but went silent. Email one (same day) confirms you sent the quote and offers to answer questions. Email two (three days later) shares a case study similar to their project. Email three (one week later) adds a deadline-driven nudge like ‘Hold your spot this week and we’ll include X.’ Platforms like Mailchimp, Klaviyo, or ActiveCampaign can trigger these automatically when a tag is added.

Third, a reactivation sequence for customers who haven’t booked in twelve months. Start with a friendly check-in and a new offer. Industry benchmarks show email delivering $42 for every dollar spent when segmented properly. Subject lines that include the recipient’s first name and a local reference (‘Hey Tom, Spring Projects in 78704’) lift open rates by 15% to 20% over generic copy.

Pro-tip: Track opens and clicks by zip code in your email platform. If one postal code consistently engages, prioritize expanding there next quarter.

Turn local FAQs into short video that sells 24/7

Record three 60 to 90-second videos on your phone. First, answer your most-asked question (‘How long does X take?’ or ‘What does this cost?’) with a direct, jargon-free answer. Second, show a quick before-and-after of a completed project with a fifteen-second voiceover explaining what changed. Third, walk through your process. ‘Here’s what happens from the moment you call to final walk-through.’

Upload to your Google Business Profile under the Photos tab. Post to YouTube with a geo-tagged title like ‘Austin HVAC Repair: What to Expect.’ Cut vertical versions for YouTube Shorts, Instagram Reels, and Facebook. Authenticity beats production value for local trust. Customers want to see the real owner or tech, not a scripted spokesperson.

Video published on your GMB profile increases engagement signals Google tracks. Combined with regular Posts, it reinforces that your business is active and helpful. You’re not trying to go viral. You’re building a library of answers that prequalify leads before they ever call.

Cement citations and earn 10 hyperlocal links

Submit your business name, address, and phone number to Yelp, Bing Places, Apple Maps, YellowPages, and your local Chamber of Commerce directory. Make your NAP (Name, Address, Phone) data match exactly across every listing, down to the abbreviation of ‘Street’ versus ‘St.’ Inconsistencies confuse Google and dilute ranking signals.

Earn hyperlocal links by sponsoring a youth sports team, partnering with a neighborhood event, or contributing expertise to a local blog or news site. Reach out to your city’s business association or neighborhood group and offer to host a workshop. Each earned link from a .org or local news domain passes more authority than a generic directory.

Expert note: Avoid mass press release blasts unless you’ve got genuine news. A single link from a well-regarded local source beats fifty syndicated releases that Google flags as spam. Track your backlink profile monthly in Google Search Console under the Links section to spot new opportunities and disavow any spammy domains.

Retarget in a 1-mile geofence and expand lookalikes

Set up Facebook and Google retargeting audiences for anyone who visited your site in the past thirty days but didn’t convert.

Cap frequency at three impressions per week to avoid ad fatigue. Run a separate prospecting campaign targeting lookalike audiences built from your CRM list of best customers. Facebook’s Lookalike tool finds users with similar demographics and behaviors within your zip. Google’s Similar Audiences does the same for Display and YouTube.

Budget $300 to $500 monthly for retargeting and twice that for cold prospecting if you’re testing new zips. Track return on ad spend by campaign. Retargeting typically runs 20% to 30% ROAS, while cold prospecting needs 8% to 15% to break even depending on your margin.

Micro-influencers and neighborhood partnerships

Find local Instagram or TikTok accounts with 2,000 to 10,000 followers who post about your neighborhood. Reach out with a simple barter: free service in exchange for an authentic post and story tagging your business. Authenticity matters more than follower count.

Partner with complementary businesses. Realtors, interior designers, property managers serve the same customer but don’t compete. Offer a reciprocal referral fee or co-host a client appreciation event. One Austin-based landscaper traded a $300 yard cleanup for a designer’s Instagram story and drove eleven qualified leads in 48 hours. Closed four at an average ticket of $2,200.

Print co-branded door hangers or postcards and split the cost. Cross-promote each other’s offers in monthly email newsletters. The key is picking partners whose customers naturally need your service next.

Days 61-90: Scale, systemize, and selectively expand

You’ve validated what works. Now you document the process, reallocate budget toward winners, and carefully add a second zip code without sacrificing performance in your anchor market. Scaling isn’t about doing more of everything. It’s about doing more of what already proved profitable and cutting everything else.

Systems beat motivation. A weekly checklist makes sure nothing falls through the cracks when you’re busy, and budget decisions driven by actual CPA keep you from chasing shiny objects that drain cash without returning leads.

Build your omnichannel weekly rhythm

Monday: Post a Google Business Profile update highlighting your current offer or a recent project. Tuesday: Send your weekly email to your segmented lists (new leads, past customers, quoted but silent). Wednesday: Respond to all reviews and Q&A from the past week. Thursday: Upload one piece of content (blog post, video, or case study) to your website and social channels. Friday: Review your ad dashboards and pause any campaign running 20% over your target CPA.

This cadence touches every channel consistently without requiring daily heroics. Omnichannel strategies deliver 9.5% year-over-year revenue growth compared to 3.4% for businesses that focus on a single platform. Consistency across touchpoints reinforces trust and keeps you top of mind when a prospect is ready to buy. SureShot Systems can take this weekly rhythm off your plate entirely, handling posts, emails, and ad optimization while you focus on delivering service.

Block ninety minutes every Friday for your review-and-adjust session. Pull cost per lead by channel, compare it to your threshold, and move dollars from underperformers to winners. Document what changed and why. Three months of notes will reveal patterns that gut decisions never will.

Expand to adjacent zips with location pages and call quality checks

Pick one neighboring zip code with similar demographics and service demand. Build a dedicated location page on your site (‘Your Business Name + Zip Code + Service’) with unique content about that area, a local photo, and a clear CTA. Avoid templated copy. Google penalizes duplicate content across location pages.

Run a test campaign with 30% of your original zip’s budget for thirty days. Track cost per lead separately. If it matches or beats your anchor market within 20%, scale up. If it runs hot, pause and diagnose whether the issue is competition, messaging, or insufficient trust signals.

Put call tracking in place by zip so you know which postal codes produce qualified leads versus tire-kickers. Listen to recordings monthly. If a new zip generates high call volume but low booking rates, your targeting is off or the market doesn’t value your offer at your price point.

CRO Round 2: booking flow and offer refinement

Pull your quote request form analytics. Look at field abandonment rates. If users drop off at the phone number or email field, test removing one. Use conditional logic to show fewer fields upfront and request details after the initial submit.

Test one offer variation based on objections you’ve heard on calls. If price is the sticking point, add a financing option or a smaller entry service. If trust is the issue, include a satisfaction guarantee or a risk-free consultation. Run the test for two weeks or until you hit statistical significance, whichever comes first.

Before-and-after conversion deltas of 1% to 3% are common with smart CRO tweaks. On a page getting 500 visitors monthly, a 2% lift is ten extra leads. At a 25% close rate and $1,500 average sale, that’s $3,750 in monthly revenue from a test that took an afternoon to set up.

Reallocate budget by CPA/ROAS with a simple decision tree

Every Friday, apply this formula: if a channel’s CPA is under your threshold and volume is climbing, add 20% more budget. If CPA is at threshold but volume is flat, hold steady and test new creative. If CPA is 20% over threshold for two consecutive weeks, cut budget in half or pause entirely.

Track ROAS for channels that touch multiple stages (email, retargeting, content). A 4:1 return means every dollar spent generates four dollars in tracked revenue. Anything above 3:1 deserves more investment. Below 2:1 needs immediate optimization or shutdown.

Cut losers fast. Hope isn’t a strategy. Reallocating $500 from a broken campaign to a channel already returning 5:1 is the fastest way to grow revenue without asking for a bigger marketing budget.

Build a referral and partner flywheel

Launch a refer-a-neighbor program with a tangible incentive. $50 off their next service or a $100 gift card for every booked referral keeps it simple and memorable. Print referral cards customers can hand to friends, and automate a thank-you email when a referral books.

Identify three partner types that consistently send leads: real estate agents closing sales in your zip, property managers overseeing rentals, and home inspectors who see repair needs before the owner does. Draft a one-page partner sheet explaining your offer, your ideal customer, and the referral fee you’ll pay.

Meet with two potential partners monthly. A steady flow of partner referrals (often pre-qualified and warm) can reduce acquisition cost by 40% compared to cold paid ads. Track referral source in your CRM so you know which partnerships deserve more attention and which to cut.

Scorecard and KPI benchmarks for zip-code wins

Not all metrics deserve a spot on your dashboard. Focus on the handful that directly predict revenue and ignore the vanity numbers that make you feel busy without moving the needle.

• Map-pack rank: Top three for your primary keyword in your anchor zip. Check weekly using a rank tracker or Google search from an incognito window.

• Review count and velocity: 20+ reviews in first 30 days, then 8 to 10 new reviews monthly. Track in GMB Insights.

• Cost per lead by channel: LSAs $25 to $60, retargeting $15 to $30, cold prospecting $40 to $80 depending on competition. Measure weekly in your ad dashboards.

• Lead-to-booking conversion rate: 25% to 40% for service businesses. Track in CRM from initial contact to signed contract.

• Email ROI: $38 to $45 return per dollar spent industry-wide. Segment by list and campaign type in your email platform.

• Page speed: Under 2.5 seconds on mobile for top landing pages. Test monthly in PageSpeed Insights.

• Website conversion rate: 3% to 5% for service sites with strong CTAs and trust signals. Measure form fills plus calls as goal completions in GA4.

• Customer acquisition cost: Varies by vertical but should remain under 20% of first-year customer lifetime value. Calculate total marketing spend divided by new customers monthly.

A metric callout worth remembering: Review velocity means the rate at which you earn new reviews, not just your total count. Ten reviews in thirty days signals to Google that you’re actively serving customers right now, which lifts rankings faster than fifty reviews collected over two years.

Mini-FAQ: Quick answers to local marketing implementation

How long to see results from local SEO changes?

Expect visibility movement in Google Business Profile within two to four weeks after optimizing your listing and earning your first batch of reviews. Stronger ranking lifts take eight to twelve weeks as Google validates consistency and engagement signals. Competitive markets add another month to that timeline.

Quick wins like fixing NAP inconsistencies or adding posts show up faster than link-building efforts, which compound over quarters. Stay patient but track leading indicators weekly (impressions, profile views, and direction requests) so you know progress is happening before leads start flowing.

What budget should a very small business start with?

Allocate 5% to 10% of gross revenue for marketing if you’re established, or $1,000 to $2,000 monthly if you’re just starting. Split it 60/40 between paid channels that deliver leads now (LSAs, retargeting) and organic efforts that build equity over time (SEO, email, content).

If current channels aren’t hitting your CPA target, reallocate before asking for more budget. A $1,500 monthly spend optimized across three profitable channels beats $5,000 sprayed across ten underperforming ones.

Do reviews really impact ranking or just conversion?

Both. Google’s local algorithm weighs review quantity, recency, and velocity heavily when deciding map-pack placement. Fresh reviews signal an active, trusted business. On-site, star ratings and written testimonials lift conversion by 15% to 25% because they reduce perceived risk for prospects comparing multiple providers.

Prioritize velocity in your first ninety days. Twenty reviews in thirty days moves rankings more than fifty collected sporadically. After you hit critical mass, maintain a steady flow of eight to ten monthly to stay competitive.

Is cold email worth it for local services?

Cold email works best for B2B services and home projects where prospects are actively researching. Think commercial cleaning, IT support, or large remodels. Open rates of 43% to 53% are achievable with tight segmentation and subject lines that mention the recipient’s zip or business type.

Focus on direct booking CTAs instead of reply requests. A link to schedule a quote or claim an offer converts better than asking for a conversation. Stay compliant with CAN-SPAM by including your address and an unsubscribe link, and avoid purchased lists that damage sender reputation.

Common mistakes that kill zip-code ROI

Small missteps compound into expensive lessons when you’re trying to dominate a local market. Here are the five pitfalls that drain budgets and stall momentum.

1. Spreading budget across too many zips too fast. You dilute review velocity and confuse targeting. Own one zip completely before expanding. Fix: Set a threshold of 30+ reviews and consistent top-three map-pack rank before adding a second location page.

2. Tracking vanity metrics instead of revenue. Likes and impressions don’t pay invoices. Cost per booked appointment and lifetime value do. Fix: Build a dashboard that shows only lead volume, CPA, conversion rate, and ROAS by channel.

3. Ignoring call quality and lead source. Not all leads are equal. Some zips or channels send tire-kickers who never convert. Fix: Use call tracking and CRM tagging to calculate cost per closed customer, not just cost per lead.

4. Running CRO tests without statistical significance. Changing your homepage after fifty visitors tells you nothing. Fix: Wait for 200+ conversions or two weeks minimum before declaring a winner. Tools like VWO calculate significance automatically.

5. Letting winning channels stagnate. A 4:1 ROAS campaign that’s been running for three months deserves more budget and creative refresh. Fix: Review weekly and add 20% to any channel consistently beating your CPA target.

Warning: The single fastest way to waste a quarter’s marketing budget is running paid ads to pages with broken forms or slow load times. Fix conversion infrastructure before you scale spend.

What to outsource vs keep in-house

Owner-operators wear twelve hats, but trying to do everything in-house delays execution and burns time better spent closing deals or delivering service. Here’s how to split the work for maximum impact.

Keep in-house: voice, offers, and customer moments

Your unique selling proposition, offer framing, and tone come from lived experience with your customers. No agency or freelancer can script the exact objection-handling language you use on sales calls or the story that explains why you started the business.

Capture raw video yourself. Behind-the-scenes clips, quick FAQs, project walk-throughs. Authenticity beats polish for local trust, and customers want to see the real owner. Respond to every review personally within 24 hours. That human touch can’t be delegated without losing the connection that drives word-of-mouth.

Own your offer calendar too. You know seasonal demand patterns and which promotions moved the needle last quarter. External partners can execute the campaigns, but strategy and positioning stay close to the business.

Outsource: ads, advanced SEO, and analytics

Specialists in Google Ads, Facebook targeting, and technical SEO like Sure Shot Systems speed up results because they’ve already made the expensive mistakes on someone else’s budget. A fractional ads manager running your LSAs and retargeting will test creative, adjust bids, and reallocate spend faster than you can while also running operations.

Advanced SEO work (schema markup, site speed optimization, backlink outreach) requires tools and expertise that aren’t worth building in-house unless marketing is your core business. Same for analytics setup. Configuring GA4 goals, building dashboards, and setting up proper attribution takes hours you don’t have.

Hire hourly for project-based work like a site audit or LSA buildout. Switch to a retainer when you need ongoing optimization and can measure ROI month-over-month. Expect $2,000 to $5,000 monthly for a solid fractional marketing partner, depending on scope.

Hybrid: content planning and outreach

Strategy sessions for content topics and campaigns should include you. You know which questions prospects ask and which objections kill deals. A strategist can turn those insights into an editorial calendar and outreach templates, but the raw input has to come from inside the business.

Execution (writing blog posts, editing video, sending outreach emails) can go external once you’ve approved the brief. Review final drafts to keep voice consistent, but let a contractor handle the production grind. This hybrid model keeps your fingerprints on messaging while freeing ten to fifteen hours weekly.

Clear briefs and weekly check-ins prevent rework. A thirty-minute planning call on Monday and a quick Slack thread for questions beats trying to communicate your vision through a twelve-page creative brief.

Conclusion: Win your zip code first, then earn the right to scale

Every tactic in this plan is reversible and measurable. You’re not locked into year-long contracts or building infrastructure that takes six months to show a pulse. Thirty days gives you reviews, visibility, and lead flow. Sixty days stacks automation and content that works while you’re not. Ninety days proves which channels deserve scale and which to kill.

The businesses that dominate their local markets aren’t the ones with the biggest budgets. They’re the ones that track tighter, cut faster, and double down on what’s already working. Pick your anchor zip, set your weekly lead target, and start building the foundation today. Your competitors are still debating which social platform to focus on while you’re booking appointments from customers who found you in the map pack.

If you’d like to implement these strategies on a month-to-month basis but don’t have the time to make it happen, visit Sure Shot Systems for a flexible, done-for-you solution.

About the Author

Ben Desjardins is the founder of Sure Shot Systems and a three-time entrepreneur, with over two decades of experience driving growth for local businesses. After seeing too many small business owners waste money on subpar agency services or spin their wheels with DIY tactics that didn't deliver, Ben launched Sure Shot Systems to provide a better path forward. His track record includes managing campaigns that have generated leads for as little as $7 and local marketing initiatives that have achieved returns exceeding 4,800%. Ben specializes in working with local businesses, helping them build marketing systems that consistently beat industry standards. Connect with him on LinkedIn, where he shares real campaign data and practical marketing strategies for local business owners.