15+ Years in Marketing
I'm Ben Desjardins, a fractional CMO who's spent the last 15+ years helping businesses get their marketing unstuck.
Shaped by Real Life
Every part of Sure Shot was shaped by real projects, real teams, and real problems that needed solving.
Tight Focus
I keep it tight, work with a few clients at a time, and focus on what actually moves the needle.
The Reason You're Here
You're probably here because marketing's on your list, but not your strength. That's where I come in.
I'm Ben Desjardins, Fractional CMO and founder of Sure Shot Systems, a lean, built-for-impact marketing operation working with small and mid-sized businesses that are tired of hypey advice or dashboards no one reads.
Over the past 15+ years, I’ve grown SaaS startups, scaled service companies, and helped B2B brands install marketing systems that actually drive revenue.
I’ve worn the hats: VP of Marketing, CMO, founder, and fractional partner. Along the way, I built and sold a B2B software company used today even at several UN branches and private businesses alike, launched a 7-figure ecom brand, and helped both local firms and global orgs punch above their weight.
These days, I partner with teams that are strong on operations, but light on marketing clarity. Together, we build the engine that turns that gap into growth, without burning time or budget.
Sure Shot Systems is the method I created after sitting inside dozens of small businesses and seeing the same story play out:
Offers are unclear.
Leads are unpredictable.
There's little to no follow-up.
No way to know what's working.
Most owners either do everything themselves, or throw money at an agency and hope something sticks.
Sure Shot was built to fix that. Quickly, and without the layers.
It's the same method that's now used by startups, scale-ups, and even a few public and private sector teams solving real-world problems. It's helped companies across North America, Europe, and Africa get focused, simplify their stack, and drive demand without hiring a full marketing department.
Super stoked that this is all live! I really appreciate the service you provided, the fact that this done for you approach exists is huge. Allowed me to work on other items this directly required my attention. Id highly recommend working with you and your team.
-T. Smith, AZ
I step in as your part-time CMO, the calm head in the room who's done this before.
I work with a small number of clients at a time, so you always get my undiluted attention.
If we work together, I'll help you:
Clarify what you're selling and who it's for
Turn attention into pipeline
Optimize the systems you already have
Build what's missing
Get marketing off your plate, without losing control
You won't get long decks, buzzwords or the agency blackbox approach.
You'll get progress, quickly.
Tight messaging, smart execution, faster learning loops. That's it.
I act as your business partner handling your marketing strategy and execution.
Some people first connect with me through one of the service bundles I've developed, like the AI Visibility Boost. Others come straight for strategic support.
Either way, my focus is the same: helping businesses get sharper, faster, and more effective with their marketing.
If marketing feels scattered, or like one more thing you've got to manage, I'm happy to take a look.
Whether you need a clean strategy, better systems, or someone to lead the charge, let's see if there's a fit.
Built and sold a B2B software company (2014)
Founded a 7-figure e-commerce brand in the Food & Beverages industry
Creator of the Sure Shot Systems™ framework
Author of Practical Marketing Hacks for Non-Marketers
100+ projects with founders, operators, and in-house teams
Marketing strategist for companies across NA, EU, and Africa
Contributor to the Sure Shot Insights series on LLMO & GEO
FAQ - What People Ask About Hiring a Fractional CMO
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Ben Desjardins at a glance
Ben Desjardins
Founder and Fractional CMO
Sure Shot Systems
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