Sure Shot Systems
Tell us what's holding you back
For established HVAC, plumbing and home service companies

Help for the problems that hold home service companies back

Short on techs, customers who buy once and disappear, a phone that should ring more, calls that go to voicemail after hours. Sure Shot Systems is a home service marketing agency that helps you fix them, starting with the one that costs you the most.

What we fix
Hiring techs
Maintenance plans
Getting found on Google
After-hours calls
Tell us what's holding you back
Work directly with Ben
Month to month
You own every account
Hiring techs
01 / 04

"We can't find good techs."

In ServiceTitan's 2026 Residential State of the Trades Report, a survey of 1,000 residential contractors, 60% named labor and overhead as the biggest risk to their business. An empty seat means jobs wait or go to another company.

Day 3 · ads live Day 14 · interviews booked
Your company · Sponsored Now hiring: HVAC service tech Full time · Company truck · Paid weekly Apply now
Applicant Screening passed
Applicant Screening passed
Interview booked Tue 9:00 AM
Applicant Did not pass screening
The fix

Tech Hiring Sprint

We write the job ad and screening questions with you.
Hiring ads go live within 3 business days.
Qualified applicants booked within 14 days, or your setup fee back.
See how it works
Industry data 60% of residential contractors named labor and overhead as the biggest risk to their business. ServiceTitan 2026 Residential State of the Trades Report, 1,000 contractors surveyed.
30-day campaign Email and phone
Day 1 Day 30
Email
Phone call
Past customer Emailed
Past customer Called by your office
Plan signup Yours to keep
The fix

Maintenance Plan Campaign

A 30-day email and phone campaign sells your plan to past customers.
Your office makes the calls with our script, or we do.
You keep every customer who signs up.
See how it works
Industry data 59% of owners named repeat customers as one of their top sources of work. Jobber 2026 Home Service Trends Report, 1,050 owners surveyed.
Maintenance plans
02 / 04

"Customers buy once and we never hear from them again."

Your customer list is full of people who already trust your work. In Jobber's 2026 Home Service Trends Report, a survey of 1,050 owners, 59% named repeat customers as one of their top sources of work.

Getting found on Google
03 / 04

"Homeowners can't find us on Google."

When someone nearby searches for what you do, Google shows ads, a map with a few local businesses, a list of websites and often an AI answer. Each one picks businesses by its own rules.

Your weekly Search Share report Example
All four Ads Map Organic AI
Search Share this week 25% Found in 20 of 80 spots: 20 searches x 4 result types
Up 8 weeks in a row
Week 1 Week 8
Where you're found
Ads 8 of 20
Map pack 5 of 20
Organic 4 of 20
AI answers 3 of 20
The fix

Monthly Google plans

We get you into Google's ads, map, search results and AI answers.
Every week you see how often you show up.
If it hasn't gone up in 90 days, next month is free.
See how it works
One search, four places. Lime is where you show up.
ac repair near me
1 · Sponsored ads
2 · Map pack
3 · Organic results
4 · AI answer
After hours and overflow You keep your number
Incoming call
9:42 PM
Hi, my water heater is leaking. Can someone come tonight? Yes. What's the address, and is the water shut off? Answered by your AI receptionist
Urgent On-call tech texted
Text summary to you 9:42 PM · Water heater leak, water shut off. Wants a visit tonight. Name, address and callback number captured.
The fix

AI answering service

Our AI answers after-hours calls and daytime overflow.
Urgent jobs go straight to your on-call tech.
You get a text summary of every call.
See how it works
Industry data 27% of calls to home services businesses go unanswered. Invoca, How much missed sales calls cost home services businesses.
After-hours calls
04 / 04

"Calls go to voicemail after hours."

Invoca found that 27% of calls to home services businesses go unanswered, and in Jobber's survey of 1,001 people who had hired a home service company in the past year, 96% said response time affects who they choose.

Results

One client, in his own words

26 leads, 10 closed jobs and $11,030 in sales from Google in March 2026 for a Bakersfield drywall contractor.

Precision Patch Pros is a drywall repair company serving Bakersfield and Southern California, owned by Sherman Burkhead. In March 2026, Google ads and organic results brought the company 26 leads and 22 proposals. Ten of those closed for $11,030, over 36% of the company's sales that month.

Email from Sherman Burkhead, owner of Precision Patch Pros, March 30, 2026: 26 leads, 22 proposals, 10 closes, $11,030 in sales from Google (ads and organic), over 36% of total sales for the month.

Sherman's email to Ben on March 30, 2026. See the Google Ads screenshots in the case study.

26 Leads
22 Proposals
10 Closed jobs
$11,030 In sales, over 36% of the month's sales
More from Sherman's inbox See all the emails
Mar 20, 2026 Sherman
Sherman's email of March 20, 2026: Got a website quote request today. Ben's reply: Average CPC $2.86, 3 clicks 1 conversion CPA: $8.59

Got a website quote request today
Mar 21, 2026 Sherman
Sherman's email of March 21, 2026: Got a call and closed it. $595

Got a call and closed it. $595
Mar 24, 2026 Sherman
Sherman's email of March 24, 2026: My phone has been blowing up today. I did 5 quotes. 2 of them were website quote requests and 1 was a phone call. Month to date I am showing 19 leads from google so far.

My phone has been blowing up today. I did 5 quotes.

These kind of leads are high closers and good margins.

Sherman Burkhead, Owner, Precision Patch Pros

Read the Precision Patch Pros case study
Working with us

How we work

★★★★★

I've worked with other marketing companies in the past, and the difference is clear.

Fresh Start Google review

You work with Ben directly

Ben Desjardins, our founder, takes every sales call himself.

Month to month

Pause or cancel anytime, and you pay Google or Meta for ads directly.

You own everything we build

Your Google profile, ad accounts, website and data stay in your name.

For agencies

Run an agency? Use the software we use.

Sure Shot Local Rank Tracker runs every one of our client accounts, and agencies use it for theirs. Sure Shot Cited writes sourced local articles and publishes them to WordPress as drafts for review.

See the software
FAQ

Questions owners ask us

Do you only work with HVAC and plumbing companies?

We work with established home service companies across the US, usually with 5 to 50 people. Hiring and maintenance plans fit HVAC, plumbing and electrical best, and our Google work fits most trades.

Which problem should I start with?

Start with the one that costs you the most right now. Pick it on the form below, and Ben will tell you on the call whether it's the right place to start.

Can I start with just one thing?

Yes, and we recommend it. Once the first fix is running, you can add another.

Do I have to sign a long contract?

No, every monthly plan is month to month. You can pause or cancel anytime by email, and the change takes effect at the end of your current billing month, with no fee and no billing while paused. The Maintenance Plan Campaign is a one-time fee, so there's nothing to cancel.

Where are you based, and when can we talk?

Sure Shot Systems is a US company working with home service companies across the country. Calls happen during US business hours. Send the form below before noon Eastern on a business day and Ben calls you back the same day. After noon, he calls the next business day.

Who owns the accounts and pages you build?

You do. Your Google Business Profile, Google Ads account, website and data are in your name and stay with you if you leave.

Start here

Tell us what's holding you back

Pick the problem, add a line about your company, and Ben calls you back to talk it through.

★★★★★

Ben and his team are honest, knowledgeable, and always quick to respond whenever we need assistance.

Marina Zumaeta Google review

Tell us what's holding you back

By submitting, you agree to our Terms and Privacy Policy.

Sent before noon Eastern? Ben calls you back the same day. Who's Ben?

Thanks. Ben got your message.

Sources: ServiceTitan 2026 Residential State of the Trades Report | Jobber 2026 Home Service Trends Report | Invoca, "How much missed sales calls cost home services businesses" | Jobber consumer survey of 1,001 US respondents, via PR Newswire, August 2025 | Precision Patch Pros results: Sherman Burkhead's email of March 30, 2026 and the Google Ads screenshots in the case study. The Search Share report in the Google section is an example of the weekly report format, not a client's numbers.