The Sure Shot Systems Sprint Menu
One focused outcome per Sprint. We pick the highest-impact move together, ship it end-to-end (strategy → copy → design → build), one month at a time.
Pick and choose any Sprint, any time
Stage 1
Foundations (Fix the leaks)
Foundations (Fix the leaks)
We remove the silent killers. Implement tracking, clarify offers, quick website improvements so every dollar pulls its weight.
Sprint 01
Tracking Baseline & Scorecard: Stop wasting budget, measure real ROI
Includes site event wiring, call/form tracking, and a plain-English dashboard that shows which campaigns generate leads and revenue.
Sprint 01
Tracking Baseline & Scorecard: Stop wasting budget, measure real ROI
Includes site event wiring, call/form tracking, and a plain-English dashboard that shows which campaigns generate leads and revenue.
Sprint 01
Tracking Baseline & Scorecard: Stop wasting budget, measure real ROI
Includes site event wiring, call/form tracking, and a plain-English dashboard that shows which campaigns generate leads and revenue.
Sprint 02
Messaging & Offer Clarifier: Win more customers with a clear offer
Includes positioning brief, one “hero” offer, and a proof pack with stats/testimonials.
Sprint 02
Messaging & Offer Clarifier: Win more customers with a clear offer
Includes positioning brief, one “hero” offer, and a proof pack with stats/testimonials.
Sprint 02
Messaging & Offer Clarifier: Win more customers with a clear offer
Includes positioning brief, one “hero” offer, and a proof pack with stats/testimonials.
Sprint 03
Quick Site Fix & Trust Boost: Turn more visitors into leads
Includes faster load times, trust signals, and UX quick wins that capture leads and build credibility.
Sprint 03
Quick Site Fix & Trust Boost: Turn more visitors into leads
Includes faster load times, trust signals, and UX quick wins that capture leads and build credibility.
Sprint 03
Quick Site Fix & Trust Boost: Turn more visitors into leads
Includes faster load times, trust signals, and UX quick wins that capture leads and build credibility.
Month-to-month • Pause/Cancel anytime • See results in 30 days
Stage 2
Lead Engines (Build consistent flow)
Lead Engines (Build consistent flow)
Stand up channels that create direct quote requests. Choose one to start; stack for compounding flow.
Sprint 04
Cold Outreach System (Email or LinkedIn): Fill your calendar with qualified meetings.
Includes domains + warmup, ICP targeting, 2 tailored sequences with A/B tests, and reporting.
Sprint 04
Cold Outreach System (Email or LinkedIn): Fill your calendar with qualified meetings.
Includes domains + warmup, ICP targeting, 2 tailored sequences with A/B tests, and reporting.
Sprint 04
Cold Outreach System (Email or LinkedIn): Fill your calendar with qualified meetings.
Includes domains + warmup, ICP targeting, 2 tailored sequences with A/B tests, and reporting.
Sprint 05
Google Ads Machine: Lower your cost per lead dramatically.
Includes 1 campaign build/rehab, negatives, conversion tracking, and a high-converting landing page.
Sprint 05
Google Ads Machine: Lower your cost per lead dramatically.
Includes 1 campaign build/rehab, negatives, conversion tracking, and a high-converting landing page.
Sprint 05
Google Ads Machine: Lower your cost per lead dramatically.
Includes 1 campaign build/rehab, negatives, conversion tracking, and a high-converting landing page.
Sprint 06
Meta Ads Playbook: Stay visible and convert across social.
Includes prospecting + retargeting setup, and landing page.
Sprint 06
Meta Ads Playbook: Stay visible and convert across social.
Includes prospecting + retargeting setup, and landing page.
Sprint 06
Meta Ads Playbook: Stay visible and convert across social.
Includes prospecting + retargeting setup, and landing page.
Sprint 07
Local Lead Flow: Get your phone ringing with ready buyers.
Includes click-to-call ads, form tracking, and call routing.
Sprint 07
Local Lead Flow: Get your phone ringing with ready buyers.
Includes click-to-call ads, form tracking, and call routing.
Sprint 07
Local Lead Flow: Get your phone ringing with ready buyers.
Includes click-to-call ads, form tracking, and call routing.
Sprint 08
Recruitment Ads Package: Solve labor shortages with a steady applicant flow.
Includes ad campaigns targeting skilled workers with creative + tracking.
Sprint 08
Recruitment Ads Package: Solve labor shortages with a steady applicant flow.
Includes ad campaigns targeting skilled workers with creative + tracking.
Sprint 08
Recruitment Ads Package: Solve labor shortages with a steady applicant flow.
Includes ad campaigns targeting skilled workers with creative + tracking.
Stage 3
Conversion & Follow-Up (Turn more leads into revenue)
Conversion & Follow-Up (Turn more leads into revenue)
Make more of the leads you already have. Faster response, funnel optimization, automated nudges.
Sprint 09
High-Conversion Landing Page: Double conversion rates without more traffic.
Includes strategy, copy, and design for one focused page.
Sprint 09
High-Conversion Landing Page: Double conversion rates without more traffic.
Includes strategy, copy, and design for one focused page.
Sprint 09
High-Conversion Landing Page: Double conversion rates without more traffic.
Includes strategy, copy, and design for one focused page.
Sprint 10
Lead Magnet Funnel: Capture more leads and grow your list.
Includes landing page, thank-you page, and one simple automation.
Sprint 10
Lead Magnet Funnel: Capture more leads and grow your list.
Includes landing page, thank-you page, and one simple automation.
Sprint 10
Lead Magnet Funnel: Capture more leads and grow your list.
Includes landing page, thank-you page, and one simple automation.
Sprint 11
Offer & Form Optimizer: Remove friction and lift sign-ups immediately.
Includes A/B testing of headlines, proof, CTAs, and form fields.
Sprint 11
Offer & Form Optimizer: Remove friction and lift sign-ups immediately.
Includes A/B testing of headlines, proof, CTAs, and form fields.
Sprint 11
Offer & Form Optimizer: Remove friction and lift sign-ups immediately.
Includes A/B testing of headlines, proof, CTAs, and form fields.
Sprint 12
Deal Recovery Automation: Rescue revenue from lost or stalled deals.
Includes a 4-6 email/SMS sequence for no-shows or abandons.
Sprint 12
Deal Recovery Automation: Rescue revenue from lost or stalled deals.
Includes a 4-6 email/SMS sequence for no-shows or abandons.
Sprint 12
Deal Recovery Automation: Rescue revenue from lost or stalled deals.
Includes a 4-6 email/SMS sequence for no-shows or abandons.
Sprint 13
New Lead Welcome: Convert fresh leads before competitors do.
Includes a 4-6 email/SMS sequence triggered by new leads.
Sprint 13
New Lead Welcome: Convert fresh leads before competitors do.
Includes a 4-6 email/SMS sequence triggered by new leads.
Sprint 13
New Lead Welcome: Convert fresh leads before competitors do.
Includes a 4-6 email/SMS sequence triggered by new leads.
Sprint 14
Nurture Refresh: Revive old leads into new sales opportunities.
Includes one rewritten and re-sequenced nurture flow.
Sprint 14
Nurture Refresh: Revive old leads into new sales opportunities.
Includes one rewritten and re-sequenced nurture flow.
Sprint 14
Nurture Refresh: Revive old leads into new sales opportunities.
Includes one rewritten and re-sequenced nurture flow.
Stage 4
Visibility & Scale (Own your market)
Visibility & Scale (Own your market)
Stack durable assets that compound: pages, content, proof, and creative refreshes.
Sprint 15
Service Page Upgrade: Win more inbound leads from search & AI.
Includes FAQs, schema, and on-page content improvements.
Sprint 15
Service Page Upgrade: Win more inbound leads from search & AI.
Includes FAQs, schema, and on-page content improvements.
Sprint 15
Service Page Upgrade: Win more inbound leads from search & AI.
Includes FAQs, schema, and on-page content improvements.
Sprint 16
Authority Content Pack: Dominate rankings and build long-term inbound traffic.
Includes one pillar brief, three supporting briefs, and link map.
Sprint 16
Authority Content Pack: Dominate rankings and build long-term inbound traffic.
Includes one pillar brief, three supporting briefs, and link map.
Sprint 16
Authority Content Pack: Dominate rankings and build long-term inbound traffic.
Includes one pillar brief, three supporting briefs, and link map.
Sprint 17
Reputation Engine: Turn happy clients into a review advantage.
Includes GBP optimization, review outreach drip, and dashboard.
Sprint 17
Reputation Engine: Turn happy clients into a review advantage.
Includes GBP optimization, review outreach drip, and dashboard.
Sprint 17
Reputation Engine: Turn happy clients into a review advantage.
Includes GBP optimization, review outreach drip, and dashboard.
Sprint 18
Hiring Funnel Sprint: Staff up faster with pre-qualified candidates.
Includes ads, testimonials, and updated careers page.
Sprint 18
Hiring Funnel Sprint: Staff up faster with pre-qualified candidates.
Includes ads, testimonials, and updated careers page.
Sprint 18
Hiring Funnel Sprint: Staff up faster with pre-qualified candidates.
Includes ads, testimonials, and updated careers page.
Sprint 19
Social Media Content Engine: Stay visible and win trust on social.
1 month of social posts (8-12 posts with copy + design).
Sprint 19
Social Media Content Engine: Stay visible and win trust on social.
1 month of social posts (8-12 posts with copy + design).
Sprint 19
Social Media Content Engine: Stay visible and win trust on social.
1 month of social posts (8-12 posts with copy + design).
Sprint 20
Ad Creative Refresh: Keep ads fresh and conversion costs down.
Fresh ad angles, new visuals, and copy sets to prevent fatigue.
Sprint 20
Ad Creative Refresh: Keep ads fresh and conversion costs down.
Fresh ad angles, new visuals, and copy sets to prevent fatigue.
Sprint 20
Ad Creative Refresh: Keep ads fresh and conversion costs down.
Fresh ad angles, new visuals, and copy sets to prevent fatigue.
Sprint 21
Email Newsletter Sprint: Stay top-of-mind and generate repeat sales.
Design + write 2 newsletters (or repurpose posts into emails).
Sprint 21
Email Newsletter Sprint: Stay top-of-mind and generate repeat sales.
Design + write 2 newsletters (or repurpose posts into emails).
Sprint 21
Email Newsletter Sprint: Stay top-of-mind and generate repeat sales.
Design + write 2 newsletters (or repurpose posts into emails).
Sprint 22
Evergreen Guide / Resource: Attract leads with assets they actually want.
Examples: look books, how-to guides, or inspiration PDFs + landing page + automation.
Sprint 22
Evergreen Guide / Resource: Attract leads with assets they actually want.
Examples: look books, how-to guides, or inspiration PDFs + landing page + automation.
Sprint 22
Evergreen Guide / Resource: Attract leads with assets they actually want.
Examples: look books, how-to guides, or inspiration PDFs + landing page + automation.
Sprint 23
Case Study Sprint: Close faster with proof that sells for you.
Interview, copy, and design of one case study deployed on site, email, and ads.
Sprint 23
Case Study Sprint: Close faster with proof that sells for you.
Interview, copy, and design of one case study deployed on site, email, and ads.
Sprint 23
Case Study Sprint: Close faster with proof that sells for you.
Interview, copy, and design of one case study deployed on site, email, and ads.
Sprint 24
Social Proof Pack: Multiply conversions with visible customer proof.
Builds instant trust and removes buyer hesitation. Includes collection and design of 3 fresh testimonials, deployed on one priority channel (your website, ads, or email).
Sprint 24
Social Proof Pack: Multiply conversions with visible customer proof.
Builds instant trust and removes buyer hesitation. Includes collection and design of 3 fresh testimonials, deployed on one priority channel (your website, ads, or email).
Sprint 24
Social Proof Pack: Multiply conversions with visible customer proof.
Builds instant trust and removes buyer hesitation. Includes collection and design of 3 fresh testimonials, deployed on one priority channel (your website, ads, or email).
Stage 5
Big Leaps (Transformations in 2-3 sprints)
Big Leaps (Transformations in 2-3 sprints)
For transformational moves that need a bit more runway.
Sprint 25
Mini-Site or Funnel Build: Unlock new revenue streams quickly.
Includes multi-page site or funnel with tracking.
Sprint 25
Mini-Site or Funnel Build: Unlock new revenue streams quickly.
Includes multi-page site or funnel with tracking.
Sprint 25
Mini-Site or Funnel Build: Unlock new revenue streams quickly.
Includes multi-page site or funnel with tracking.
Sprint 26
CRM Rebuild/Migration: Turn chaos into a system that scales.
Includes deep overhaul in HubSpot, Pipedrive, or Zoho.
Sprint 26
CRM Rebuild/Migration: Turn chaos into a system that scales.
Includes deep overhaul in HubSpot, Pipedrive, or Zoho.
Sprint 26
CRM Rebuild/Migration: Turn chaos into a system that scales.
Includes deep overhaul in HubSpot, Pipedrive, or Zoho.
Sprint 27
Brand Refresh: Charge more with a brand that stands out.
Includes messaging, positioning, and creative overhaul.
Sprint 27
Brand Refresh: Charge more with a brand that stands out.
Includes messaging, positioning, and creative overhaul.
Sprint 27
Brand Refresh: Charge more with a brand that stands out.
Includes messaging, positioning, and creative overhaul.
Sprint 28
Complex Development: Automate or integrate to unlock growth at scale.
Includes advanced features, integrations, or custom systems.
Sprint 28
Complex Development: Automate or integrate to unlock growth at scale.
Includes advanced features, integrations, or custom systems.
Sprint 28
Complex Development: Automate or integrate to unlock growth at scale.
Includes advanced features, integrations, or custom systems.
Ready to stop racing for Angi leads?
Directly work with Ben Desjardins, your fractional CMO.
Month-to-month • Pause/Cancel anytime • See results in 30 days
Ready to stop racing for Angi leads?
Directly work with Ben Desjardins, your fractional CMO.
Month-to-month • Pause/Cancel anytime • See results in 30 days
Ready to stop racing for Angi leads?
Directly work with Ben Desjardins, your fractional CMO.
Month-to-month • Pause/Cancel anytime • See results in 30 days