Digital Marketing
Marketing Strategies for Small Business to Win Your Zip Code in 2026: Data-Backed Tactics and a 30/60/90 Plan
Data-backed local marketing tactics with a 30/60/90 plan to dominate your zip code. Track measurable revenue lift in weeks with focused strategies that work.
Feb 11, 2026
Ben Desjardins
Local marketing strategy for contractors: the local business playbook from $37 CPL to 2,898% ROI
Proven contractor marketing playbook: achieve $37 cost per lead and 2,898% ROI using Google Local Services, targeted postcards, and data-driven tactics.
Feb 10, 2026
Ben Desjardins
Fractional CMO Services: What You Get, What It Costs, and How to Hire in 2026
Discover fractional CMO services in 2026: strategic marketing leadership, pricing ($4K-$18K/month), and step-by-step hiring guide for business growth and revenue acceleration.
Jan 20, 2026
Ben Desjardins
How to Hire a Fractional CMO in 2026: A Step-by-Step Vetting, Pricing, and 30-Day Onboarding Guide
Learn how to hire a fractional CMO in 2026 with step-by-step guidance on vetting, pricing models, and a 30-day onboarding plan for measurable ROI.
Jan 14, 2026
Ben Desjardins
Generative Engine Optimization (GEO): What It Is, Why It Matters, and How to Get Started in 2025
Learn how to make ChatGPT, Gemini and other AI Engines recommend your brand, with Generative Engine Optimization (GEO) the next evolution of SEO in an AI-first world.
May 23, 2025
Ben Desjardins
GEO vs SEO: What’s the Difference in 2025?
Discover how Generative Engine Optimization compares to traditional SEO and why it’s the future of online visibility.
May 30, 2025
Ben Desjardins
LLMO for Local Businesses: What to Do When You're Not on Yelp
You don’t need Yelp to show up in AI-generated answers. Learn how local businesses can earn visibility in ChatGPT, Gemini, and Perplexity by answering real customer questions, using schema markup, and getting listed in the right places.
Jun 2, 2025
Ben Desjardins
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