Fractional CMO for local service businesses
Fractional CMO for local service businesses
Stop Racing for Angi Leads
Get direct quote requests from customers who already want to hire YOU. No more price wars. No more shared leads.
Month-to-month • Pause/Cancel anytime • See results in 30 days
Problem
The Angi Problem Every Contractor Faces
You don’t control demand, so you don’t control price or schedule.
Problem
The Angi Problem Every Contractor Faces
You don’t control demand, so you don’t control price or schedule.
Problem
The Angi Problem Every Contractor Faces
You don’t control demand, so you don’t control price or schedule.
Price wars from day one
The lead goes to same 5 contractors. You're competing on price before you even meet the customer.
Price wars from day one
The lead goes to same 5 contractors. You're competing on price before you even meet the customer.
Price wars from day one
The lead goes to same 5 contractors. You're competing on price before you even meet the customer.
Wasted time quoting
You spend hours preparing quotes for jobs that never close because customers are just price shopping.
Wasted time quoting
You spend hours preparing quotes for jobs that never close because customers are just price shopping.
Wasted time quoting
You spend hours preparing quotes for jobs that never close because customers are just price shopping.
Unpredictable schedule
Lead flow is choppy. Your calendar has gaps. You can't predict next month's revenue.
Unpredictable schedule
Lead flow is choppy. Your calendar has gaps. You can't predict next month's revenue.
Unpredictable schedule
Lead flow is choppy. Your calendar has gaps. You can't predict next month's revenue.
Our solution
Get Direct Customers Instead
You don’t control demand, so you don’t control price or schedule.
Our solution
Get Direct Customers Instead
You don’t control demand, so you don’t control price or schedule.
Our solution
Get Direct Customers Instead
You don’t control demand, so you don’t control price or schedule.
Stop sharing leads with competitors
When customers find you directly, there's no bidding war. You're their first choice, not their backup plan. This changes everything about how you price, schedule, and grow your business.
Higher Intent
Ready to hire clients
Higher Intent
Ready to hire clients
Higher Intent
Ready to hire clients
Better Margins
No price competition
Better Margins
No price competition
Better Margins
No price competition
Less Time Wasted
Qualified prospects only
Less Time Wasted
Qualified prospects only
Less Time Wasted
Qualified prospects only
Predictable Growth
Steady lead flow
Predictable Growth
Steady lead flow
Predictable Growth
Steady lead flow
+
Direct leads in 6 weeks Insulation contractor
Direct leads in 6 weeks Insulation contractor
%
Increase in quote requests Flooring contractor
+
Weeks booked out Painting contractor
$
Cost per lead vs $50+ on Angi
Process
How do we do it
Every business is different. We propose a flexible approach based on monthly Sprints.
Process
How do we do it
Every business is different. We propose a flexible approach based on monthly Sprints.
Process
How do we do it
Every business is different. We propose a flexible approach based on monthly Sprints.
Phase 1: Fix the leaks (30 Days)
Goal
Turn more visitors into quote requests
Moves
Sharpen the offer, launch a high-converting page, wire basics so we see what’s working
Result
More form fills and calls within 2-4 weeks
Phase 1: Fix the leaks (30 Days)
Goal
Turn more visitors into quote requests
Moves
Sharpen the offer, launch a high-converting page, wire basics so we see what’s working
Result
More form fills and calls within 2-4 weeks
Phase 1: Fix the leaks (30 Days)
Goal
Turn more visitors into quote requests
Moves
Sharpen the offer, launch a high-converting page, wire basics so we see what’s working
Result
More form fills and calls within 2-4 weeks
Phase 2: Build steady flow (60 Days)
Goal
A calendar that stays full
Moves
Local Lead Flow, Google Ads Machine, reviews engine, faster follow-up
Result
Consistent inquiries, fewer dead spots, higher close rates
Phase 2: Build steady flow (60 Days)
Goal
A calendar that stays full
Moves
Local Lead Flow, Google Ads Machine, reviews engine, faster follow-up
Result
Consistent inquiries, fewer dead spots, higher close rates
Phase 2: Build steady flow (60 Days)
Goal
A calendar that stays full
Moves
Local Lead Flow, Google Ads Machine, reviews engine, faster follow-up
Result
Consistent inquiries, fewer dead spots, higher close rates
Phase 3: Scale and defend (90 Days)
Goal
Inbound that compounds
Moves
Stronger service pages, authority content, simple email nurture, case studies; CRM tidy-up if needed
Result
More inbound jobs, better margins, more repeats and referrals
Phase 3: Scale and defend (90 Days)
Goal
Inbound that compounds
Moves
Stronger service pages, authority content, simple email nurture, case studies; CRM tidy-up if needed
Result
More inbound jobs, better margins, more repeats and referrals
Phase 3: Scale and defend (90 Days)
Goal
Inbound that compounds
Moves
Stronger service pages, authority content, simple email nurture, case studies; CRM tidy-up if needed
Result
More inbound jobs, better margins, more repeats and referrals
What are you waiting for?
Most contractors see their first direct leads within 2-4 weeks of starting.
Expertise
Who you’ll work with
Get to know the Marketer who's helped dozens of local service businesses move away from Angi
Expertise
Who you’ll work with
Get to know the Marketer who's helped dozens of local service businesses move away from Angi
Expertise
Who you’ll work with
Get to know the Marketer who's helped dozens of local service businesses move away from Angi
Led by Ben Desjardins, your Growth Partner
Ben Desjardins is a Fractional CMO who helps local service businesses get direct quote requests with simple, measurable marketing systems. He’s spent 15+ years leading marketing across e-commerce and B2B software, plus VP/CMO roles. Recent wins include home builders, flooring, insulation and painting contractors. Shipping weekly, tracking what matters, and keeping it month-to-month.
15+ years
In Marketing
3x Founder
Ecomm, B2B Saas, Marketing Agency
And More...
Author, Coach, Automation Expert
Led by Ben Desjardins, your Growth Partner
Ben Desjardins is a Fractional CMO who helps local service businesses get direct quote requests with simple, measurable marketing systems. He’s spent 15+ years leading marketing across e-commerce and B2B software, plus VP/CMO roles. Recent wins include home builders, flooring, insulation and painting contractors. Shipping weekly, tracking what matters, and keeping it month-to-month.
15+ years
In Marketing
3x Founder
Ecomm, B2B Saas, Marketing Agency
And More...
Author, Coach, Automation Expert
Led by Ben Desjardins, your Growth Partner
Ben Desjardins is a Fractional CMO who helps local service businesses get direct quote requests with simple, measurable marketing systems. He’s spent 15+ years leading marketing across e-commerce and B2B software, plus VP/CMO roles. Recent wins include home builders, flooring, insulation and painting contractors. Shipping weekly, tracking what matters, and keeping it month-to-month.
15+ years
In Marketing
3x Founder
Ecomm, B2B Saas, Marketing Agency
And More...
Author, Coach, Automation Expert
FAQ
Common Questions
FAQ
Common Questions
FAQ
Common Questions
What’s a sprint?
One monthly focused outcome from the Sprint Menu and everything it requires. We plan, write, design, build, QA, and launch
How soon can we start?
Usually within a week of a quick intro call.
How do you pick the first sprint?
We choose together the fastest path to booked jobs, based on your baseline
What do you need from me?
About 20 minutes a week to review and approve. We handle the work.
Do unused sprints roll over?
No. Need extra capacity in a month? Upgrade once, then drop back down.
Can you work with my current agency?
Yes. We’ll act as your marketing quarterback and lead the roadmap; they execute their part.
How do we measure results?
We wire simple tracking so you see leads, where they came from, and cost per lead.
What tools do you use?
Right-sized stack for local services: Google Ads, Meta, a simple CRM, and call/form tracking.
Can I pause or change plans?
Yes. Month-to-month. No long-term commitment.
What’s a sprint?
One monthly focused outcome from the Sprint Menu and everything it requires. We plan, write, design, build, QA, and launch
How soon can we start?
Usually within a week of a quick intro call.
How do you pick the first sprint?
We choose together the fastest path to booked jobs, based on your baseline
What do you need from me?
About 20 minutes a week to review and approve. We handle the work.
Do unused sprints roll over?
No. Need extra capacity in a month? Upgrade once, then drop back down.
Can you work with my current agency?
Yes. We’ll act as your marketing quarterback and lead the roadmap; they execute their part.
How do we measure results?
We wire simple tracking so you see leads, where they came from, and cost per lead.
What tools do you use?
Right-sized stack for local services: Google Ads, Meta, a simple CRM, and call/form tracking.
Can I pause or change plans?
Yes. Month-to-month. No long-term commitment.
What’s a sprint?
One monthly focused outcome from the Sprint Menu and everything it requires. We plan, write, design, build, QA, and launch
How soon can we start?
Usually within a week of a quick intro call.
How do you pick the first sprint?
We choose together the fastest path to booked jobs, based on your baseline
What do you need from me?
About 20 minutes a week to review and approve. We handle the work.
Do unused sprints roll over?
No. Need extra capacity in a month? Upgrade once, then drop back down.
Can you work with my current agency?
Yes. We’ll act as your marketing quarterback and lead the roadmap; they execute their part.
How do we measure results?
We wire simple tracking so you see leads, where they came from, and cost per lead.
What tools do you use?
Right-sized stack for local services: Google Ads, Meta, a simple CRM, and call/form tracking.
Can I pause or change plans?
Yes. Month-to-month. No long-term commitment.
Pricing
Choose Your Growth Plan
Month-to-month. Pause or switch anytime. Dedicated PM + weekly working session in all plans.
Pricing
Choose Your Growth Plan
Month-to-month. Pause or switch anytime. Dedicated PM + weekly working session in all plans.
Pricing
Choose Your Growth Plan
Month-to-month. Pause or switch anytime. Dedicated PM + weekly working session in all plans.
Starter
$
2,750
/month
For owners who want to test-drive the system and fix one high-priority leak per month.
What’s Included
Capacity: 1 Sprint / month
Dedicated PM + weekly status (30 min)
One high-impact deliverable per month
Monthly strategy refresh for alignment
Month-to-month, pause or cancel anytime
Momentum
Recommended
$
5,000
/month
For owners who want steady growth with compounding wins and to stop juggling vendors.
What’s Included
Capacity: 3 Sprints / month
Dedicated PM + weekly status (60 min)
Ongoing optimization for live campaigns
Monthly flex slot for small fixes or quick wins
Monthly strategy refresh for alignment
Month-to-month, pause or cancel anytime
Acceleration
$
8,500
/month
For owners who want aggressive growth with everything under one roof, without hiring a team.
What’s Included
Capacity: 6 Sprints / month
Dedicated PM + weekly status (90 min)
Ongoing optimization for live campaigns
Monthly flex slot for small fixes or quick wins
Monthly strategy refresh for alignment
Executive Summary weekly (what shipped, results, next bets)
Month-to-month, pause or cancel anytime
Starter
$
2,750
/month
For owners who want to test-drive the system and fix one high-priority leak per month.
What’s Included
Capacity: 1 Sprint / month
Dedicated PM + weekly status (30 min)
One high-impact deliverable per month
Monthly strategy refresh for alignment
Month-to-month, pause or cancel anytime
Momentum
Recommended
$
5,000
/month
For owners who want steady growth with compounding wins and to stop juggling vendors.
What’s Included
Capacity: 3 Sprints / month
Dedicated PM + weekly status (60 min)
Ongoing optimization for live campaigns
Monthly flex slot for small fixes or quick wins
Monthly strategy refresh for alignment
Month-to-month, pause or cancel anytime
Acceleration
$
8,500
/month
For owners who want aggressive growth with everything under one roof, without hiring a team.
What’s Included
Capacity: 6 Sprints / month
Dedicated PM + weekly status (90 min)
Ongoing optimization for live campaigns
Monthly flex slot for small fixes or quick wins
Monthly strategy refresh for alignment
Executive Summary weekly (what shipped, results, next bets)
Month-to-month, pause or cancel anytime
Starter
$
2,750
/month
For owners who want to test-drive the system and fix one high-priority leak per month.
What’s Included
Capacity: 1 Sprint / month
Dedicated PM + weekly status (30 min)
One high-impact deliverable per month
Monthly strategy refresh for alignment
Month-to-month, pause or cancel anytime
Momentum
Recommended
$
5,000
/month
For owners who want steady growth with compounding wins and to stop juggling vendors.
What’s Included
Capacity: 3 Sprints / month
Dedicated PM + weekly status (60 min)
Ongoing optimization for live campaigns
Monthly flex slot for small fixes or quick wins
Monthly strategy refresh for alignment
Month-to-month, pause or cancel anytime
Acceleration
$
8,500
/month
For owners who want aggressive growth with everything under one roof, without hiring a team.
What’s Included
Capacity: 6 Sprints / month
Dedicated PM + weekly status (90 min)
Ongoing optimization for live campaigns
Monthly flex slot for small fixes or quick wins
Monthly strategy refresh for alignment
Executive Summary weekly (what shipped, results, next bets)
Month-to-month, pause or cancel anytime
Testimonials
What our Clients say About Us
Read testimonials from satisfied clients, sharing their experiences and successes with our services and solutions.
Testimonials
What our Clients say About Us
Read testimonials from satisfied clients, sharing their experiences and successes with our services and solutions.
Testimonials
What our Clients say About Us
Read testimonials from satisfied clients, sharing their experiences and successes with our services and solutions.
Stoked!
Super stoked that this is all live! I really appreciate the service you provided, the fact that this done for you approach exists is huge. Allowed me to work on other items this directly required my attention. I'd highly recommend working with you and your team.
T. Smith, AZ
Roofing Business Owner
Happy!
We went from chasing shared leads to getting direct quote requests in the first month. The weekly ships and plain-English scorecard made it easy and they handled the heavy lifting. We paused Angi and kept the calendar full without discounting.
J. Ramirez, CO
Flooring Business Owner
Stoked!
Super stoked that this is all live! I really appreciate the service you provided, the fact that this done for you approach exists is huge. Allowed me to work on other items this directly required my attention. I'd highly recommend working with you and your team.
T. Smith, AZ
Roofing Business Owner
Happy!
We went from chasing shared leads to getting direct quote requests in the first month. The weekly ships and plain-English scorecard made it easy and they handled the heavy lifting. We paused Angi and kept the calendar full without discounting.
J. Ramirez, CO
Flooring Business Owner
Stoked!
Super stoked that this is all live! I really appreciate the service you provided, the fact that this done for you approach exists is huge. Allowed me to work on other items this directly required my attention. I'd highly recommend working with you and your team.
T. Smith, AZ
Roofing Business Owner
Happy!
We went from chasing shared leads to getting direct quote requests in the first month. The weekly ships and plain-English scorecard made it easy and they handled the heavy lifting. We paused Angi and kept the calendar full without discounting.
J. Ramirez, CO
Flooring Business Owner
Ready to stop racing for Angi leads?
Directly work with Ben Desjardins, your fractional CMO.
Month-to-month • Pause/Cancel anytime • See results in 30 days
Ready to stop racing for Angi leads?
Directly work with Ben Desjardins, your fractional CMO.
Month-to-month • Pause/Cancel anytime • See results in 30 days
Ready to stop racing for Angi leads?
Directly work with Ben Desjardins, your fractional CMO.
Month-to-month • Pause/Cancel anytime • See results in 30 days