$1.57 ad spend
First job in 8 hours
$20K in new business in 6 weeks
More jobs than Angi, Thumbtack and Yelp combined
Booked 5 weeks out after 4 months
First call same day as launch
First job booked in 8 hour
for LOCAL Contractors
for LOCAL Contractors
If you've ever paid for Google Ads and wondered where your money went this is where.
If you've ever paid for Google Ads and wondered where your money went this is where.
Your campaign is built wrong. Wrong targeting, no conversion tracking, and optimizing for clicks instead of calls.
This page breaks down what's actually happening inside your campaign, why we build this layer first, and how we run it differently inside the LDC Framework.
Your campaign is built wrong. Wrong targeting, no conversion tracking, and optimizing for clicks instead of calls.
This page breaks down what's actually happening inside your campaign, why we build this layer first, and how we run it differently inside the LDC Framework.
Book your free strategy call
See what the LDC Framework would generate in your market.
Book your free strategy call
The INSIGHT
The INSIGHT
Google took your money and did exactly as told.
Google took your money and did exactly as told.
Google’s business model isn’t to get you more customers.
Google’s business model isn’t to get you more customers.
Google doesn't care whether a campaign brings in jobs. It’s an auction, where you bid to appear, Google charges per click, and what happens after that click is entirely not their problem - unless the campaign was built to report it back. Most agencies never build that part.
Google doesn't care whether a campaign brings in jobs. It’s an auction, where you bid to appear, Google charges per click, and what happens after that click is entirely not their problem - unless the campaign was built to report it back. Most agencies never build that part.
Here's where the money disappears.
low intent
“how to patch drywall”
“how to patch drywall”
A homeowner researching a weekend project. Not hiring anyone today.
High intent
“drywall repair contractor near me”
“drywall repair contractor near me”
Ready to call. Ready to spend money. The buyer you actually want.
Both trigger your ad. Only one of them is ready to hire. Default targeting makes you pay for both.
Both trigger your ad. Only one of them is ready to hire. Default targeting makes you pay for both.
Wrong destination
Then that click lands on your homepage, a page trying to explain your whole business, and most visitors leave before they figure out how to contact you.
No feedback loop
And if no one is tracking which keywords turn into calls that convert into booked jobs, the algorithm keeps spending on whatever generated clicks, regardless of what those clicks actually produced.
Your money gets spent exactly where the campaign was aimed - that's the problem.
Your money gets spent exactly where the campaign was aimed that's the problem.
WHY THIS MATTERS
WHY THIS MATTERS
You paid for clicks. The phone didn't ring.
You paid for clicks. The phone didn't ring.
And it will stay that way until your campaign gets fixed.
And it will stay that way until your campaign gets fixed.
You're paying an agency to run your ads - and the math never adds up. Clicks come in, budget is spent, but the phone either stays quiet or rings with people looking for a job or to sell you their services.
You're paying an agency to run your ads - and the math never adds up. Clicks come in, budget is spent, but the phone either stays quiet or rings with people looking for a job or to sell you their services.
So you keep giving it more time, pay more, and eventually pull the plug.
So you keep giving it more time, pay more, and eventually pull the plug.
You get reports full of impressions and clicks. No clear answer on how many turn into jobs.
You get reports full of impressions and clicks. No clear answer on how many turn into jobs.
You end up with the conclusion that Google Ads is too expensive, too unpredictable, or just doesn't work for a business like yours - but you're missing the real problem.
You end up with the conclusion that Google Ads is too expensive, too unpredictable, or just doesn't work for a business like yours - but you're missing the real problem.
the MECHANISM
the MECHANISM
Google Ads Done Right.
Google Ads Done Right.
An insight to the Sponsored Results Layer of the LDC framework:
An insight to the Sponsored Results Layer of the LDC framework:
Step 1: Landing page
A dedicated landing page with one job: get the visitor to call or submit their info.
Your page loads fast, your service and area confirmed in the first two seconds, and a tracked phone number tied to each keyword so you know exactly what each call earned you.
A dedicated landing page with one job: get the visitor to call or submit their info.
Your page loads fast, your service and area confirmed in the first two seconds, and a tracked phone number tied to each keyword so you know exactly what each call earned you.
Step 02: Targeting
High-intent searches only - people in your area ready to hire someone today.
Example for Roofers: "emergency roof repair near me."
Every trade, same principle - commercial intent only, no DIY or Job Seekers.
High-intent searches only - people in your area ready to hire someone today.
Example for Roofers: "emergency roof repair near me."
Every trade, same principle - commercial intent only, no DIY or Job Seekers.
Step 3: Optimisation
Each week we look at which keywords produced calls and which burned the budget.
The algorithm gets fed real outcomes - booked jobs, not clicks - and your cost per job drops over time.
Each week we look at which keywords produced calls and which burned the budget.
The algorithm gets fed real outcomes - booked jobs, not clicks - and your cost per job drops over time.
The chain is:
Search
Ad
Click
Landing Page
Call
Job
If there's a break anywhere in that chain, that's where your budget is wasted.
Ready to see the full picture?
Ready to see the full picture?
The strategy call covers all four layers of the LDC Framework - your specific market, your current setup, your competitors, and a straight answer on what the LDC Framework would actually produce for your business.
Ben looks at your situation personally on every call. He'll tell you exactly what's possible and what it takes to get there.
The strategy call covers all four layers of the LDC Framework - your specific market, your current setup, your competitors, and a straight answer on what the LDC Framework would actually produce for your business.
Ben looks at your situation personally on every call. He'll tell you exactly what's possible and what it takes to get there.
Book your free strategy call
15 minutes. Ben attends every call himself. Spots each month are limited.
Book your free strategy call
Fair questions.
The questions you should ask.
The questions you should ask.
01
You tried ads before and lost money.
You tried ads before and lost money.
The agency was optimizing for the wrong thing, or following Google’s recommendations. We measure success in booked jobs, not clicks. And we don’t take a cut on your ad budget.
The agency was optimizing for the wrong thing, or following Google’s recommendations. We measure success in booked jobs, not clicks. And we don’t take a cut on your ad budget.
02
You don't have a big budget.
You don't have a big budget.
Starting tight and specific is an advantage. A campaign built around the highest-intent searches in your market wastes less from day one, and most clients see their investment return within the first 7 days.
Starting tight and specific is an advantage. A campaign built around the highest-intent searches in your market wastes less from day one, and most clients see their investment return within the first 7 days.
03
Someone is already running your ads.
Someone is already running your ads.
Ask them one question: what are they optimizing for? What’s your ROAS. We see Return on Ad Spend (ROAS) consistently north of 10, meaning every $1 spent on ads generates $10 in revenue.
Ask them one question: what are they optimizing for? What’s your ROAS. We see Return on Ad Spend (ROAS) consistently north of 10, meaning every $1 spent on ads generates $10 in revenue.
04
You're already getting some leads from ads.
You're already getting some leads from ads.
Then the question is how much demand you're still missing. This surface captures one portion of what's available in your market. Customers are still choosing a contractor from the other three surfaces, and you’re invisible to them.
Then the question is how much demand you're still missing. This surface captures one portion of what's available in your market. Customers are still choosing a contractor from the other three surfaces, and you’re invisible to them.
Book your free strategy call
Continue to Organic Overview
Continue to Organic Overview
Book your free strategy call
free guide
free guide
Get the guide. Then decide.
Get the guide. Then decide.
Everything you need to understand this layer - and evaluate whoever's running it for you.
Download the free Google Ads guide
Download the free Google Ads guide
The setup trap that burns your budget on day one
The setup trap that burns your budget on day one
A 12-question diagnostic that finds every leak in your current campaign
A 12-question diagnostic that finds every leak in your current campaign
High-intent keyword targeting, the difference between browsers and buyers
High-intent keyword targeting, the difference between browsers and buyers
The landing page structure that turns clicks into calls
The landing page structure that turns clicks into calls
Conversion tracking setup, step by step
Conversion tracking setup, step by step
Your first 30 days mapped out, what to watch, what to cut, when to scale
Your first 30 days mapped out, what to watch, what to cut, when to scale
A 50-point checklist to make sure nothing is missing
A 50-point checklist to make sure nothing is missing
$1.57
$1.57
Ad spend to land the first septic job, 8 hours after activating the campaign
Ad spend to land the first septic job, 8 hours after activating the campaign
$20K
$20K
New business in 6 weeks for a drywall contractor who had been relying on Angi and Thumbtack
New business in 6 weeks for a drywall contractor who had been relying on Angi and Thumbtack
Same day
Same day
Calls started within hours of launch, before the first day was over
Calls started within hours of launch, before the first day was over
+2 crews
+2 crews
Hired 4 months in, still booked 5 weeks out
Hired 4 months in, still booked 5 weeks out
WHERE THIS FITS
The fastest layer on Google.
The fastest layer on Google.
01 - Sponsored Results
you are here
02 - Organic
03 - Map Pack
04 - AI Overview
While the other three layers build over the first 90 days, sponsored results capture buyers who are ready to hire right now.
A well-run campaign does something most people miss. The keyword data tells you exactly what people in your market search when they're ready to spend money. That feeds your map pack, your local pages, your organic content. Every layer that follows gets built on real intelligence from your Ads.
And as those layers grow, fewer jobs depend on paid clicks. Your cost per customer drops. The same revenue starts costing you less to produce every month.
While the other three layers build over the first 90 days, sponsored results capture buyers who are ready to hire right now.
A well-run campaign does something most people miss. The keyword data tells you exactly what people in your market search when they're ready to spend money. That feeds your map pack, your local pages, your organic content. Every layer that follows gets built on real intelligence from your Ads.
And as those layers grow, fewer jobs depend on paid clicks. Your cost per customer drops. The same revenue starts costing you less to produce every month.
Ads cover the rent while the asset builds.
Ads cover the rent while the asset builds.
Continue to Organic Overview
Continue to Organic Overview
Your local business growth partner
© 2026 Sure Shot Systems LLC
THE OUTCOME
THE OUTCOME
A Lead Flow That’s Consistent
A Lead Flow That’s Consistent
No more Feast or Famine cycles, your job calendar stays predictably full, month after month, so you can scale with confidence.
No more Feast or Famine cycles, your job calendar stays predictably full, month after month, so you can scale with confidence.
ads.google.com / overview
featured market
Victorville, CA
Drywall repair
You get direct inquiries from customers with a real purchasing intent, consistently.
You get direct inquiries from customers with a real purchasing intent, consistently.
“
client response
It's like when we talk you wave your magic wand and leads appear.
It's like when we talk you wave your magic wand and leads appear.
Sherman Burkhead
Owner · Precision Patch Pros
Source · Gmail
Your local business growth partner
© 2026 Sure Shot Systems LLC