$1.57 ad spend
First job in 8 hours
$20K in new business in 6 weeks
More jobs than Angi, Thumbtack and Yelp combined
Booked 5 weeks out after 4 months
First call same day as launch
First job booked in 8 hour
· AI Overview · Layer 04
Homeowners in your neighborhood ask AI who to hire.
Homeowners in your neighborhood ask AI who to hire.
Google now generates AI answers at the top of search results for millions of home service searches every day - cost questions, comparison questions, "who should I call" questions. The contractor AI recommends gets the job 9.5 times out of 10. This is like the new word-of-mouth.
Google now generates AI answers at the top of search results for millions of home service searches every day - cost questions, comparison questions, "who should I call" questions. The contractor AI recommends gets the job 9.5 times out of 10. This is like the new word-of-mouth.
The strategic shift
The AI Overview layer of the LDC Framework enables AI to recommend your business.
The AI Overview layer of the LDC Framework enables AI to recommend your business.
Book your free strategy call
See what the LDC Framework would generate in your market.
See what the LDC Framework would generate in your market.
Book your free strategy call
WHY THIS MATTERS
WHY THIS MATTERS
Are you getting jobs from AI? Your agency doesn’t know either.
Are you getting jobs from AI? Your agency doesn’t know either.
The map pack
The map pack
You can look it up.
You can look it up.
Your ads
Your ads
You can see if they're running.
You can see if they're running.
Organic rankings
Organic rankings
your agency sends a report every month.
your agency sends a report every month.
AI Overviews?
No dashboard
No dashboard
No position tracker
No position tracker
No alert
No alert
Your competitors could be pulling jobs from AI recommendations in your city right now, and you'd have no way of knowing unless you searched for it yourself.
Your competitors could be pulling jobs from AI recommendations in your city right now, and you'd have no way of knowing unless you searched for it yourself.
Here's what's actually happening.
Here's what's actually happening.
45% of homeowners now use AI to find and research contractors. They ask "who's the best roofer in [city]," "how much does drywall repair cost?" Google generates an answer with names attached.
45% of homeowners now use AI to find and research contractors. They ask "who's the best roofer in [city]," "how much does drywall repair cost?" Google generates an answer with names attached.
What AI sees
What AI sees
Almost none of those names come from a contractor's own website.
Because no contractor website was built with AI in mind. Not your competitors'. Probably not yours either. Most were built to look good to humans and rank on the old Google. AI reads websites completely differently, most contractor sites are invisible to it.
Almost none of those names come from a contractor's own website.
Because no contractor website was built with AI in mind. Not your competitors'. Probably not yours either. Most were built to look good to humans and rank on the old Google. AI reads websites completely differently, most contractor sites are invisible to it.
That's the gap. And it's costing you jobs you never knew you lost.
That's the gap. And it's costing you jobs you never knew you lost
Find out if you're showing up in AI answers.
Find out if you're showing up in AI answers.
Ben looks at your market personally on every strategy call - where you stand across all 4 surfaces and what it would take to get cited on this one.
Book your free strategy call
15 minutes. Ben handles every call himself. Spots each month are limited.
15 minutes. Ben handles every call himself. Spots each month are limited.
Book your free strategy call
Start getting jobs from AI referrals.
Start getting jobs from AI referrals.
Every month you’re ignored by AI is another month of revenue going to your competitor.
Book your free strategy call
The only thing you'll regret is not booking it 6 months ago.
The only thing you'll regret is not booking it 6 months ago.
Book your free strategy call
Fair questions.
The objections we hear most often.
The objections we hear most often.
01
Why does AI visibility matter if I'm already showing up on Google?
Why does AI visibility matter if I'm already showing up on Google?
Google has 4 separate surfaces on every search page. Showing up on one means you're invisible on the other 3. The AI Overview sits above everything - above the ads, above the map pack, above organic results. The contractors cited there get the first look, for free, before a homeowner clicks anything.
Google has 4 separate surfaces on every search page. Showing up on one means you're invisible on the other 3. The AI Overview sits above everything - above the ads, above the map pack, above organic results. The contractors cited there get the first look, for free, before a homeowner clicks anything.
02
How do I know if my competitors are showing up in AI answers right now?
How do I know if my competitors are showing up in AI answers right now?
Search for the jobs you want in your city. Ask Google "best roofer in [city]" or "who should I hire for drywall repair in [city]." If your competitors show up and you don't, that's the gap. Ben looks at this on every strategy call and tells you exactly where you stand.
Search for the jobs you want in your city. Ask Google "best roofer in [city]" or "who should I hire for drywall repair in [city]." If your competitors show up and you don't, that's the gap. Ben looks at this on every strategy call and tells you exactly where you stand.
03
My agency already handles my SEO, doesn't that cover this?
My agency already handles my SEO, doesn't that cover this?
Ask them 1 question: which AI-generated results is your business currently cited in? If they can't show you specific examples with specific searches, they haven't built for this surface. Traditional SEO and AI visibility require different signals. Most agencies aren't building both.
Ask them 1 question: which AI-generated results is your business currently cited in? If they can't show you specific examples with specific searches, they haven't built for this surface. Traditional SEO and AI visibility require different signals. Most agencies aren't building both.
04
Does this require a separate budget?
Does this require a separate budget?
The AI Overview layer is built on the Organic Results and Local Map Pack work already in progress inside the LDC Framework. The schema, content, and authority work from those layers feeds this one as it compounds. No separate budget required.
The AI Overview layer is built on the Organic Results and Local Map Pack work already in progress inside the LDC Framework. The schema, content, and authority work from those layers feeds this one as it compounds. No separate budget required.
05
I'm already on Angi and the other platforms, doesn't that help?
The platforms have their own AI integrations now, which means they're being recommended ahead of the contractors listed on them. Being on Angi gets Angi cited, not you. You still pay per lead for every job that comes through. The AI Overview layer is about your own brand being recommended directly, so you own the lead instead of renting it.
Back to the LDC Framework overview
Back to the LDC Framework overview
45%
45%
Homeowners now using AI to find local contractors - up from 6% one year ago
Homeowners now using AI to find local contractors - up from 6% one year ago
$0
$0
Cost per lead from an AI citation. AI engines like Claude and ChatGPT recommend you, at no cost to you.
Cost per lead from an AI citation. AI engines like Claude and ChatGPT recommend you, at no cost to you.
1.2%
1.2%
Share of contractors AI actually recommends. The other 98.8% are invisible on this surface.
Share of contractors AI actually recommends. The other 98.8% are invisible on this surface.
40%+
40%+
Local business searches now trigger an AI Overview at the top of Google.
Local business searches now trigger an AI Overview at the top of Google.
WHERE THIS FITS
The layer that compounds on everything built before it.
01 - Sponsored Results
02 - Organic
03 - Map Pack
04 - AI Overview
you are here
The Sponsored Results Layer captures buyers ready to hire right now. The Organic Results Layer builds trust with buyers still researching. The Local Map Pack Layer generates free calls from high-intent local searches.
The AI Overview layer captures a 4th type: the buyer who lets AI filter the market before they click anything. They ask a question. Google answers with names attached. They call whoever got recommended. That call costs the recommended contractor nothing.
The Sponsored Results Layer captures buyers ready to hire right now. The Organic Results Layer builds trust with buyers still researching. The Local Map Pack Layer generates free calls from high-intent local searches.
The AI Overview layer captures a 4th type: the buyer who lets AI filter the market before they click anything. They ask a question. Google answers with names attached. They call whoever got recommended. That call costs the recommended contractor nothing.
As AI search grows, the contractors cited inside it absorb more demand at $0 per lead. The work that builds this layer is already in progress across the Organic Results and Local Map Pack layers. This is where it compounds.
Back to the LDC Framework overview
Back to the LDC Framework overview
THE INSIGHT
THE INSIGHT
The contractors AI recommends aren't doing anything exotic. They built the right signals.
The contractors AI recommends aren't doing anything exotic. They built the right signals.
Content
Content
Content structured around the questions AI answers.
Content structured around the questions AI answers.
Reviews
Reviews
Reviews written in specific, location-based language AI extracts.
Reviews written in specific, location-based language AI extracts.
Authority
Authority
Authority across third-party platforms AI trusts.
Authority across third-party platforms AI trusts.
Schema
Schema
Schema markup that makes their site readable to AI in the first place.
Schema markup that makes their site readable to AI in the first place.
If you've built out the Organic Results Layer and the Local Map Pack Layer of the LDC Framework, you've already laid most of this foundation. The content we built for the organic layer is the content AI pulls citations from. The review velocity we built for the Map pack layer is the same velocity AI weights.
If you've built out the Organic Results Layer and the Local Map Pack Layer of the LDC Framework, you've already laid most of this foundation. The content we built for the organic layer is the content AI pulls citations from. The review velocity we built for the Map pack layer is the same velocity AI weights.
This layer activates on top of work already in progress. No additional ad spend.
This layer activates on top of work already in progress. No additional ad spend.
Done in isolation it produces almost nothing.
Done in isolation it produces almost nothing.
Done in sequence, it compounds - and every month it does, your cost per booked job drops further.
Done in sequence, it compounds - and every month it does, your cost per booked job drops further.
the MECHANISM
the MECHANISM
The Sure Shot Systems approach.
The Sure Shot Systems approach.
An insight into the AI Overview Layer of the LDC Framework:
An insight into the AI Overview Layer of the LDC Framework:
Schema markup AI can actually read.
Schema markup AI can actually read.
Your website is written for humans. AI reads something different, a hidden code layer underneath the visible page that tells it what your business does, where you work, and who vouches for you. Without it, AI skips your site entirely. We build that layer completely and correctly. Done halfway, research shows it performs worse than nothing at all.
Your website is written for humans. AI reads something different, a hidden code layer underneath the visible page that tells it what your business does, where you work, and who vouches for you. Without it, AI skips your site entirely. We build that layer completely and correctly. Done halfway, research shows it performs worse than nothing at all.
Content built around the questions that trigger AI answers.
Content built around the questions that trigger AI answers.
Cost questions. Comparison questions. "Should I repair or replace" questions. These trigger AI Overviews at rates between 40 and 97%.
Cost questions. Comparison questions. "Should I repair or replace" questions. These trigger AI Overviews at rates between 40 and 97%.
Structured answers
Structured answers
We build structured pages around them - direct-answer formatting, localised cost data, the specificity AI cites. Content that actually answers the question, not thin pages for volume.
We build structured pages around them - direct-answer formatting, localised cost data, the specificity AI cites. Content that actually answers the question, not thin pages for volume.
Authority across the platforms AI trusts.
Authority across the platforms AI trusts.
AI weights businesses by how often they appear across credible sources - trade associations, BBB, local press, local business directories, industry directories, etc. We audit every source, fix inconsistencies, and expand your presence across the platforms that feed AI's recommendations.
AI weights businesses by how often they appear across credible sources - trade associations, BBB, local press, local business directories, industry directories, etc. We audit every source, fix inconsistencies, and expand your presence across the platforms that feed AI's recommendations.
Trade associations
Trade associations
BBB
BBB
Local press
Local press
Business Directories
Business Directories
Industry directories
Industry directories
A REAL LIFE EXAMPLE
A REAL LIFE EXAMPLE
Jobs that came from AI Referrals
Jobs that came from AI Referrals
This client’s HubSpot CRM tracks flooring jobs that came from AI Referrals.
This client’s HubSpot CRM tracks flooring jobs that came from AI Referrals.
google.com/HubSpot-Contacts
featured market
Victorville, CA
Drywall repair
HubSpot · Contacts
HubSpot · Contacts
Inbound CRM attribution
Inbound CRM attribution
Traffic Source chatgpt.com
Traffic Source chatgpt.com
Captured inside HubSpot
Captured inside HubSpot
$1.57 ad spend
First job in 8 hours
$20K in new business in 6 weeks
More jobs than Angi, Thumbtack and Yelp combined
Booked 5 weeks out after 4 months
First call same day as launch
First job booked in 8 hour
Your local business growth partner
© 2026 Sure Shot Systems LLC
Your local business growth partner
© 2026 Sure Shot Systems LLC